Leiutis

As a pioneering pharmaceutical product innovation firm, Leiutis boasts a distinguished history of forging prosperous commercial alliances worldwide. Its hallmark lies in the creation of cutting-edge products that spearhead advancements in targeted therapeutic domains. Anchored by a leadership cadre characterized by diverse expertise spanning pharmaceutical research, intellectual property, alliance cultivation, and medical practice, the company remains steadfast in its commitment to pushing the envelope and delivering transformative solutions tailored to both current and future needs.

"Deets played a pivotal role in shaping our publication design, crafting a cohesive and distinctive visual identity that deeply connects with our target audience."

K Chandrashekhar

CEO, Leiutis

Problem Statement

Leiutis faces the challenge of aligning publication design with their core values in the pharmaceutical sector. Despite their strong commitment to their values, integrating them seamlessly into visual and communicative aspects of publications is proving difficult. Leiutis seeks a strategic approach to publication design that effectively reflects their ethos while engaging their audience.

Problem Statement

Branding

Logo, Colour Schemes, Typography

Leiutis embarked on a journey to establish a brand built on trust and reliability, focusing on structuring their framework, designing a seamless information flow, and crafting a robust brand identity. Starting with these foundational elements, Leiutis aimed to convey a sense of trustworthiness and consistency in their pharmaceutical product innovations.